AI In Marketing: Why GenAI Should Be in All 2024 Marketing Plans

AI In Marketing: Why GenAI Should Be in All 2024 Marketing Plans
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Have you ever engaged with avatars or virtual influencers? Have you come across AI-generated videos or content? If so, welcome to the world of AI in marketing! This transformative technology is reshaping how businesses interact with customers, optimize operations, and drive growth. Let's evaluate why Generative AI (GenAI) should be an integral part of your 2024 marketing strategy.

What Is AI Marketing?

AI marketing leverages data models, algorithms, and machine learning to generate customer insights that marketers can use to optimize spending, customize content, and personalize the customer journey. Key applications include:

  • Chatbots
  • Image Recognition
  • Personal Assistants (Google Assistant, Amazon Alexa, Microsoft’s Cortana, Apple’s Siri)
  • Recommendation Engines
  • Search-Based Advertising
  • Dynamic Pricing on E-commerce Sites

According to McKinsey research, 90% of commercial leaders expect to utilize GenAI solutions frequently over the next two years.

Impact on Customer Experience (CX)

In customer experience (CX), AI can provide hyper-personalized information and offers based on a customer's identity, past purchases, and behavior. This level of personalization enhances customer satisfaction and loyalty.

Boosting Growth

AI can jumpstart top-line performance by equipping salespeople with accurate analytics and consumer insights. It automates repetitive tasks, allowing sales teams to focus more on engaging with clients and potential customers.

Enhancing Productivity

AI improves sales performance by automating several repetitive tasks. This not only reduces the cost of service but also allows for more meaningful interactions between salespeople and customers.

Top 10 Ways To Incorporate AI In Your Marketing Strategy

McKinsey research indicates that companies investing in AI see a revenue uplift of 3% to 15% and a sales ROI uplift of 10% to 20%. Here are ten ways to incorporate AI into your marketing strategy:

  1. Data Analysis: Automate the collection and analysis of large volumes of marketing data from different campaigns.
  2. Content Generation: Use AI for generating both short-form and long-form content such as video captions, email subject lines, web copy, blogs.
  3. Media Buying: Predict effective advertisement placements to maximize ROI.
  4. Real-time Personalization: Modify customer experiences based on their past preferences.
  5. Natural Language Processing (NLP): Generate human-like language for content creation and customer service bots.
  6. Automated Decision-Making: Assist businesses in deciding which strategies to employ based on historical data.
  7. Predictive Analytics: Forecast future trends and customer behaviors using historical data analysis.
  8. Optimizing Ad Campaigns: Enhance advertising effectiveness through programmatic advertising.
  9. Voice & Visual Search: Optimize content for voice queries and visual searches.
  10. ChatBots: Implement chatbots for efficient customer interaction.

Examples of AI In Marketing - Use Cases

Customer satisfaction is expected to grow by 25% in organizations using AI according to Gartner research.


PayPal used periodic checks for active users while classifying inactive accounts as churned—a process now streamlined through AI-driven automation.


The integration of Generative AI into marketing strategies is no longer optional but essential for staying competitive in today's fast-paced digital landscape. From enhancing customer experience to boosting productivity and driving growth—AI offers unparalleled advantages that can transform your business operations.

Marketers should start planning today to maximize both current capabilities and future possibilities offered by this revolutionary technology.

By incorporating these elements into your marketing plans for 2024, you'll be well-positioned to reap the benefits that Generative AI has to offer—ushering your business into a new era of innovation and efficiency.